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'India's youth hasn't inherited the fear of its previous generation'

'This generation has a lot more direction than the previous one because unlike them, the young today do not lack clarity. They dare to think different and operate with a can-do attitude and......

Revealed: The growing priorities of a young India

Young India is patriotic but being "stylish" is a growing priority, too. "Chocolate" remains the first craving of Indians and "MTV" Youngistan's most loved space. And the stock market is growing in......

Why do they hate a City of Dreams?

Once, in early 2007, just a month after I had moved to Mumbai, in my rush to exit an overcrowded train pulling into CST, I fell hard on to the platform, scraping the skin from my hands and knees......

Tech-savvy digi-kids not geeks: MTV study

Despite their technological immersion, digi-kids are not geeks, concluded a global study undertaken by MTV and Nickelodeon, in association with Microsoft Digital Advertising Solutions. The study,......

Musharraf has no interest in pretend Islamisation'

On her third visit to India, Kamila Shamsie takes the courteous waiter's suggestion at the Malabar Hill Club in south Mumbai, and asks for pudina (mint) Chai. After saying shukriya (thanks) a......

Pepsi to uncork TV channel with MTV

In a first, PepsiCo’s flagship soft drink, Pepsi, is co-branding with Viacom’s youth and music platform, MTV, for a new channel slated to be launched in a couple of months and expected......

MTV picks Anil Ambani as youth icon

In a study commissioned by popular 24-hour music channel MTV to find the Icon of the Year, young people across the country have overwhelmingly voted for Anil Ambani, vice chairman and managing......

Mondelez to ride on Batman v/s Superman

The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......

Forecasting media's future

Ajit Balakrishnan recalls some lessons from the last time people talked of 'convergence' -- the mid-1990s. Image: In the 1990s, convergence itself was a word used in two different senses.......

After eating into Apple's share in China, Vivo sets eyes on India

Vivo, a brand of BBK Communication Technology that makes smart devices such as 4G Xshot handset, is now set to enter the fastest-growing smartphone market in India with the first launch planned......

MTV Roadies winners: Where are they now?

Wondering where most of them disappeared? The youth reality show MTV Roadies recently concluded its season 12 and hasn’t lost its popularity even now. Audiences identified with the......

Ayushmann charges Rs 15-20 cr for ads!

'He resonates more with the youth which is always something brands want.'Urvi Malvania reports. IMAGE: Ayushmann Khurrana with the Samsung Galaxy A9. Photograph: Kind courtesy samsung.com That is......

Neha Dhupia slams her trolls

The top posts on social media from your favourite Bollywood celebrities: Actress Neha Dhupia, who is currently enjoying a holiday in Ibiza, took to Instagram to slam her trolls.‘Hey.........

The teenager who's India's Next Top Model

'I was always a shy girl and never talked to people much; now I have managed to win the competition.'India's Next Top Model winner Danielle Canute shares her winning story with Rediff.com......

Nightmare on Elm Street, Scream director Wes Craven no more

Filmmaker Wes Craven, the creator of classic horror franchises Nightmare on Elm Street and Scream, has died. He was 76. Craven died on Sunday at his home in LA after battling with......

Dravid heading towards greatness

Is he an artist or an artisan? The jury, out for years, has not been able to reach a verdict on Rahul Dravid.The problem is that his batting has shades of both.The 32-year-old Dravid, who reclaimed......

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Coming to India and making

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