India's largest private conglomerate is looking to integrate some of its smaller businesses with their respective flagship companies, with a view to leveraging the value of the entities and increase cost efficiency.
'Our vision is to create next generation beverages with water placed on the wellness platform. The Himalayan brand is our first step in this direction and will be available across the country in the next 6-9 months,' says Pradeep Poddar, managing director and CEO, Mount Everest.
Intends to acquire control of owner of 'Himalayan' water brand.
Tata Tea, which sold its stake in US-based Glaceau last year, plans to begin selling a low-priced bottled water in the country through its unit Mount Everest Mineral Water, to take on global rivals such as Coca-Cola and PepsiCo in the Rs 1,500-crore packaged drinking water market."We want to do it quickly,'' Pradeep Poddar, managing director and CEO, Mount Everest, said. "The market is still very young and we can evolve it further through marketing new offerings."
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