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2019 poll ad spend to double to Rs 30 bn

Parties expected to splurge a fourth of advertising budget on social media. IMAGE: Political flags and banners on the streets. PhotographS: Kind courtesy INC/Twitter, BJP/Twitter Over the past few......

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.Viveat Susan Pinto reports.......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Creative people are not contract killers: Prasoon Joshi

Prasoon Joshi, president, McCann Worldgroup South Asia, says creativity can flourish irrespective of scale, but needs a culture of fluidity. Have the definition and the parameters to reckon......

McCann chief pictures India as export hub

McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too. The Indian unit has already created ads for......

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Mccann Worldgroup South Asia

News for Mccann Worldgroup South Asia

2019 poll ad spend to double to Rs 30 bn

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Brands outsource ideation to India for their global campaigns

Creative people are not contract killers: Prasoon Joshi

McCann chief pictures India as export hub

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