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Mccann Worldgroup India

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2019 poll ad spend to double to Rs 30 bn

Parties expected to splurge a fourth of advertising budget on social media. IMAGE: Political flags and banners on the streets. PhotographS: Kind courtesy INC/Twitter, BJP/Twitter Over the past few......

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.Viveat Susan Pinto reports.......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

'Our society has become transactional'

'When you go through the ups and downs of life you need someone who says that no matter what happens to you, whether you are successful or not, I am there with you.' 'In the absence of that person......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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