News for 'max-vijay'

Insurers bank on celebrity appeal

Insurers bank on celebrity appeal

Rediff.com24 Sep 2009

Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar has just become brand ambassador for an insurance product called Max Vijay, a product targeting the poor.