Forget urban vs rural, marketers need to start thinking about North and South.
Customer centricity is about understanding the ecosystem in which a product is operating in the customer's life and working towards making every element of the ecosystem friendly and enjoyable to the customer.
For many big brands, investment in advertising is as big as the amounts spent in setting up factories and other infrastructure.
Stories that are able to multiply effect through word of mouth have a better chance to overcome clutter and cynicism.
A brand can move from creating affinity to inspiring awe and respect
Advertising whiz kids are the new entrepreneurs on the block.
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
Faces are important in India, because people connect with people, not concepts.
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