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Lowe Lintas Keeping

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Rediff.com  »  News  »   Lowe Lintas Keeping

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  • Business

Welcome to the world of brands!

 1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Balki: An extraordinary adman

 He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever, says Alokananda Chakraborty.For many, advertising is Don......

Surf's journey: From unsmiling Lalita ji to celebrating stains

 It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

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 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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