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Lowe Lintas Keeping

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Balki: An extraordinary adman

 He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever, says Alokananda Chakraborty.For many, advertising is Don......

Surf's journey: From unsmiling Lalita ji to celebrating stains

 It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

Cola war out in the field

 Ad agency Lowe Lintas has launched the new summer campaign for Brand Coke. The focus is on cricket, diagonally opposite to rival Pepsi's thrust on football Coke's latest commercial for the summer......

Welcome to the world of brands!

 1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

HUL kisses Liril Girls goodbye; turns family way

 FMCG major HUL, known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap, is now charting a different strategy to tap family audience, keeping in tune......

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