SG Corporate Mobility - the parent company of the Indian two-wheeler brand LML - has taken auto major Bajaj Auto to high court, claiming that it was illegally using its 'Freedom' trademark in newly-launched Bajaj Freedom CNG motorbikes, the company said in a statement on Thursday. SG Corporate Mobility claims that the term 'Freedom' has a deep-rooted association dating back to 2002 when the company had introduced its 'LML Freedom' motorcycle. The trademark 'Freedom,' along with the 'LML' brand, was officially assigned to SG Corporate Mobility in 2021 after being transferred by LML.
LML Limited recently signed Bollywood heartthrob Shah Rukh Khan as the brand ambassador for its Freedom range of motorcycles.
...because their design did not get a thumbs up from motorcycling enthusiasts here
'My husband will never forget the torture nor forgive those responsible for it.'
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