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Congress bets on anger against 'dhokha'

 The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers,......

The neta seeks your Like before your vote!

 Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Leo Burnett gets future-ready

 The energy is palpable as you step into the Central Mumbai office of ad agency Leo Burnett. The dormitory-style office is aptly suited for what the newly-appointed chief executive officer Saurabh......

Leo Burnett to outsource from India

 Hit by the global economic slump, Leo Burnett one of the world's largest advertising agencies, is planning to make India a global outsourcing hub, as clients look at cutting costs. On a week's......

Special: The BEST advertisements of 2011

 The curtains have fallen on 2011. While ad gurus admit that there was little cutting-edge creative work last year, they do say is that the frequency of popular campaigns rose. In other words,......

Remember Dalda? It's back to a New India!

 In its latest campaign, Dalda is stressing that it’s now a refined oil brand and no longer just a vanaspati offering. Dalda, once a household name in India’s kitchens, is reinventing......

India bags 17 awards in NY festival

 The 48th New York Festivals International Design, Print & Outdoor Advertising Awards brought good news for India. It managed 17 wins in the competition.McCann Erickson won 'The Grand' for the......

A filmmaker who understands the soul of India

 Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars.But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar. IMAGE: Kriti Sanon captioned this......

Why Aamir Khan has begun smoking again

 Intensive training and meticulous planning have gone into the making of Dangal, Ranjita Ganesan and Dhruv Munjal find out. IMAGE: Aamir Khan with wrestler Mahavir Singh Phogat at his daughter......

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