Paras Jain, who exports textiles to US retail chains like Linens-N-Things and Laura Ashley, is one of the many exporters planning to grow organic cotton as the growing 'green conscience' in the west leads to a rise in the demand for the product.
'I knew that since I would be designing for Sanjay Leela Bhansali's film, the aesthetics would have to be correct.' 'He doesn't show poverty in his films.' 'He won't show someone standing on the streets in phate hue kapde.'
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