With 12 years of experience in the field, Nistula Hebbar thought it would be interesting to bring the world of political journalism to Indian readers by way of a novel. In this interview with Nishi Tiwari, the young first-time author discusses her book Kiss & Tell, her career as a journalist and how the profession is actually far from what it is perceived to be.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.