As his personal wealth started booming, Mallya went on a buying spree.
For his 60th birthday in December, which he called his third 20th birthday, Mallya flew in Enrique Iglesias to perform at his villa overlooking the beach in Goa.
Why are more and more international models taking centre stage in the Indian fashion industry? Abhishek Mande Bhot/Rediff.com finds out.