Journal Of Consumer Research

Rediff.com » News » Journal Of Consumer Research

News for Journal Of Consumer Research

News
Business
Movies

IIT Madras director's cow urine remark sparks row; apology demanded

The director of the Indian Institute of Technology Madras, V Kamakoti, has sparked controversy after making a remark about the "medicinal value" of cow urine, or gomutra. IMAGE: IIT-Madras......

No coffee, no exercise can kill you 60% faster: Study

Non-coffee drinkers who sat for six or more hours a day were at almost 60 per cent higher risk of dying compared to coffee drinkers sitting for less than six hours, according to a research......

'What Bigger Award One Can Hope For?'

'I did not take up research for any award.''What is more important is the medicine that I have developed.''This helps the patient recover and the family is happy that their relative has survived......

Rediff's Wave Rider Retires!

After steering the Rediff mothership for close to 29 years, Ajit Balakrishnan, founder, chairman and CEO, did what few businessmen in this country do -- R-E-T-I-R-E. On August 2, 2024, we were......

When An Old Friend Passes Away...

There will be work today, there will be work tomorrow, there will be work the day after, but nothing will make up for the eternal regret of not seeing a friend when he was dying. IMAGE: Mukkund......

'Payday proximity changes consumer behaviour'

Payday proximity means more than awareness of the amount of money in the bank. It actually influences a consumer's motive and behaviour, says a new study led by two Indian-origin researchers.......

'Now, Americans connect India with technology'`

IIT-ian Kanchana Thamodaran is a critically acclaimed Tamil writer-activist. Born and brought up in India, she obtained an undergraduate degree in engineering from the Indian Institute of......

People work harder while facing difficult task

People tend work harder when they know that a difficult and demanding task is awaiting them in near future, a new study claimed calling it a 'get ready mindset'. According to a new study published......

How FMCG majors are tackling slowdown in rural demand

Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas, severe......

Anti-aging gel, blue cheese from IIT!

Question: What is common to the following?A chemical to prolong shelf life of fruits.A gel that reducing the process of aging.Sweet tea for diabetics.Blue cheese.Answer: Indian Institute of......

'I play the 1st man to have a vision for a united India'

'We should not forget the sacrifice these men made.' Arjun Kapoor takes up a historical character for the first time in his career with Panipat. Arjun plays Sadashiv Rao Bhau who led the......

Journal Of Consumer Research

News for Journal Of Consumer Research

IIT Madras director's cow urine remark sparks row; apology demanded

No coffee, no exercise can kill you 60% faster: Study

'What Bigger Award One Can Hope For?'

Rediff's Wave Rider Retires!

When An Old Friend Passes Away...

'Payday proximity changes consumer behaviour'

'Now, Americans connect India with technology'`

People work harder while facing difficult task

How FMCG majors are tackling slowdown in rural demand

Anti-aging gel, blue cheese from IIT!

'I play the 1st man to have a vision for a united India'

Top Coverage News

World Test Championship 2023

Manipur's Tragedy

IPL 2023

Sri Lanka's Tour of India 2023

GUJARAT, HIMACHAL GO TO POLLS