Sazerac Company, the largest distiller in the US, is looking to leverage India's position as the world's largest whisky market to introduce a range of bourbon whiskies in the country. Identifying India as a key priority market, Diego Bianchi, general manager of emerging markets and Barrel Select at Sazerac Company, told Business Standard that new consumers, including women, will be key drivers for the growth of the category in India. "India, particularly, is where some of the fastest-growing consumers are.
Last month, India's AlcoBev industry pulled off a successful two-day showcase exhibition at the Hotel Renaissance in Powai. We got experts to show readers how they can create some mind-boggling cocktail concoctions, so watch and learn.
The usage of PET bottles by a handful of wine makers is set to take the drink to the masses, thanks to a packaging solution offered by Manjushree Technopack Ltd, a Bengaluru-based manufacturer of PET bottles and performs.
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