The Parsi community runs India's respected corporate houses like the Tata, Wadia and Godrej groups.
From dating apps to events, the shrinking community is innovating ways to encourage the young to marry within the faith.
The Congress is banking on minority-oriented schemes like those providing medical aid, skill development and promoting leadership among women to reach out to Muslims ahead of the Lok Sabha elections.
'Be responsible, don't use a condom tonight' goes an advertising campaign that is an insult to the intelligence of a community that is by no means ignorant or illiterate, argues Sherna Gandhy.
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