14 images from this year's Wildlife Photographer of the Year contest

It's a wild and brutal world outside and it is evident in this year's Wildlife Photographer of the Year contest. Chosen from almost 50,000 entries submitted from 92 countries around the world,......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

The need for culture-sensitive marketing

In the early 1990s, a pioneering CEO, who was not marketing-trained, while briefing the agency on a press advertisement, said innocently, "Let us first list all the points we want to say about our......

A giant leap: From advertising to storytelling

  As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......

What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......