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'As a first time voter, it was frightening and exciting at the same time'

Rediff.com’s Sonil Dedhia explains how he transformed from an ignorant teen who didn’t believe his vote would make a difference to someone who grew to understand politics and finally......

Wasting the Jaago Re campaign

Nearly everybody fell in love with the Jaago Re campaign of Tata Tea. The campaign showed simple aspects of our daily life, highlighted how we have forgotten our basic duties as citizens of India,......

With Jaago Re 2, Tata Tea ups its game

Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign. Tata Tea was among the early brands to......

Lessons Pepsi should learn from Tata Tea

IMAGE: The Pepsi ad, which has now been pulled, attracted deserved uproar with people variously dubbing it "tone-deaf", "racist" and "simplistic". How India became a high-priority......

After Google, Wagh Bakri attempts ad roadblock on Republic Day

Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels. When the entire nation and the world will be hooked to the television sets, following US President Barack......

Balki gives up advertising for Bollywood

After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects. R Balakrishnan, popularly known as Balki, has bid......

The Magical Raj Kapoor Partnership

Shailendra's songs were attuned to Raj Kapoor's explorations of the themes and dreams of the Everyman.Rediff.com begins celebrations of the Great Showman's birth centenary on December 14 with this......

Jaago Re

News for Jaago Re

'As a first time voter, it was frightening and exciting at the same time'

Wasting the Jaago Re campaign

With Jaago Re 2, Tata Tea ups its game

Lessons Pepsi should learn from Tata Tea

After Google, Wagh Bakri attempts ad roadblock on Republic Day

Balki gives up advertising for Bollywood

The Magical Raj Kapoor Partnership

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