News for 'idea-4g'

How to win in a market where 'free' is no longer suspicious

How to win in a market where 'free' is no longer suspicious

Rediff.com3 Mar 2017

Dissing rivals is not going to cut much ice with today's millennials who don't think what is "free" is any worse than what is paid for, says Ambi Parameswaran.

In 4G battle, spectrum deal may push Airtel to centre stage

In 4G battle, spectrum deal may push Airtel to centre stage

Rediff.com19 Mar 2016

These circles account for 23 per cent of Bharti's revenues and armed with additional spectrum, it will eat into rivals' share