Taapsee, Madhavan and the remaking of an old favourite

Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

Good to see Bikhchandani, Banga on the rich list

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr......

This man's mission is a university

India needs a 1,000 more Ashoka universities, Naukri.com Founder Sanjeev Bikhchandani tells Anjuli Bhargava.Illustration: Dominic Xavier/Rediff.com Observing what's unfolding around you can be......

From social media influencers to #metoo, 2018 was a 'brand' new year

What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale. Illustration: Dominic Xavier/Rediff.com We've had an exceptionally busy......

WPL Win May Boost Deepti Sharma's Brand Appeal

'Her outstanding performance in the World Cup has definitely added to her brand value significantly. The high WPL bids validate it more.' IMAGE: Deepti Sharma finished as the highest wicket-taker......