From the very first week of its premiere, Mogali Rekulu has been a roaring success.
After the dramatic end of the Star-Balaji proposed joint venture -- formed to launch regional channels -- Balaji has signed a content deal with leading southern broadcaster Sun Network. Balaji's move will set the battleground between Star and Balaji as the Murdoch company is believed to be partnering with Kerala-based broadcaster Asianet for its regional foray.