News for 'ganeshotsav-saman'

2nd year running, brands take a backseat for Ganeshotsav amid curbs

2nd year running, brands take a backseat for Ganeshotsav amid curbs

Rediff.com14 Sep 2021

It is Mumbai's favourite festival and is celebrated each year with fervour and frenzy. But when the city welcomes "Ganpati Bappa" this Friday, the celebrations will be low key. With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. Festival budgets have shrunk and as a result, corporate sponsorships have dried out.