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Frank Simoes

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If All Of India Was Like Goa...

 The intrinsic inclusivity of Goa is the key to its great attraction, observes Rahul Singh. Photograph: Hitesh Harisinghani/Rediff.com There are few places where Christmas and the New Year are......

What's next after 'Acche Din' in 2019?

 'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

BJP finalises theme slogan of poll campaign

 The opposition Bharatiya Janata Party has hired two reputed advertising agencies to spread its message on television, radio FM channels and the print media to woo voters in the forthcoming general......

Raymond and the many shades of its 'complete man'

 Raymond, which started selling suitings over the counter as early as 1958, stepped it up from the eighties on. Image: Raymond was one of the first to start organised apparel retail in India.......

COLUMN: Utterly butterly Indian ads

 A recently published book, Ad Katha, is not just a trip through the golden age of Indian advertising, but also an enquiry into how many of the cultural symbols that we now see as "Indian" came......

Passing the brand baton

What I liked I have picked two ads this fortnight both of which are pretty good examples of ads that have created a strong impact on their respective target audience. Individually, they address two......

Balancing style with substance

 What I liked: It's not often that you come across stunning simplicity and when you do, it always has the power to stop you in your tracks.My choice for the week is the advertisement for Toshiba......

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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