ITC's branding coup

At Rs 1.75 crore (Rs 175 million) for a brand endorsement contract, the Indian cricket team captain Sourav Ganguly is assuredly among the most expensive celebrity ambassadors. However,ITC Hotels......

Bata's amazing journey on Indian roads

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years. Image: Bata Shoes had a tough time and it devised......

Harry Potter and the nudist aftermath

What do Harry Potter stars do after the magic fades? Appear nude, it would seem. First, it was the boy playing the Boy Who Lived, Daniel Radcliffe, who bared it in a play called Equus. And now, it......