Dell India now wants to reach out to all segments, saying it will give an aggressive push to win customers in consumer, government and education space.
After having depended largely on direct online marketing since 1990s, Dell's personal computers are now on sale in Wal-Mart stores in the US and Puerto Rico.
In a bid to focus on testing, software and documentation, Dell India is integrating its hardware research and development (R&D) activities with its R&D units in Austin and Taiwan.
The PC maker will increasingly focus on its business solutions services, and not just personal computing.
Filling in the vacuum created by the high-profile exit of Neelam Dhawan, who quit Microsoft India to join Hewlett Packard (India) in June this year, the software giant on Friday announced the appointment of Rajan Anandan former Dell India head (Dell India VP and Country GM) as its new managing director.
"Dell is developing new models of notebooks catering for the customers in India," Dell India Vice President and General Manager Rajan Anandan said adding that the new models would hit the market by the second week of April. Though he declined to disclose any further details about the firms retail plans, a Dell India official said the company was in advanced stage of negotiation with interested firms in India. In India, Dell follows its traditional model of selling.
Dell India on Tuesday dismissed reports that it was shifting its technical support service for its business customers from Bangalore to the United States.
Anandan, also an investor in multiple start-ups, is slated to join venture fund Sequoia Capital.
The segment is seeing huge demand due to growing workforce and consumer who wants mobility.
To achieve his objectives, the chairman of Dell India has a blueprint that spans across organic and inorganic (acquisitions) growth opportunities besides capitalising on Dell's "existing solutions for clients".
The company also announced converting of its Research and Development Centre here into a Centre of Excellence in Networking for Dell, a move aimed to push "sales in the enterprise business," according to a company official.
This is Dell's third plant in Asia Pacific after China and Malaysia. Dell had earlier this year launched a facility in Brazil and another one in Poland will be opened later this year.
IT major Dell on Wednesday announced the launch of a new range of notebook and desktop computers under brand name 'Vostro,' especially designed for small businesses.
The new notebook 'XPS M1530' has a starting weight just under six pounds and features a one-inch profile, a senior company officials told reporters. The latest notebook has other features such as webcam and fingerprint reader and design accents like touch-sensitive multi-media buttons, the company said.
Dell is in the process of launching low cost personal computer at about 238 dollar (Rs 10,000) across the world, including India.
Extending an eight-year old global alliance in India, Oracle Software and Dell on Wednesday announced their partnership for the local market to offer a single point of contact for computing requirements.
Google is followed by Sony India who won the runner-up position.
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