Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
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