Maurti and Hyundai recorded jump in sales in May.
Attractions range from start-up challenges to non-monetary perks; employee stock options also play a role.
Maruti sold 191 units of SX4 sedan in January 2014.
The price differential between diesel and petrol has narrowed. But there are still enough reasons to opt for the diesel variant.
Ratan Tata was the first one to realise that Indian companies had become a prisoner to tradition and needed to radically innovate.
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