The Advertising Standards Council of India (ASCI) has rapped the fast moving consumer goods majors Hindustan Unilever and Paras Pharma for their objectionable deodorant commercials, and asked them to pull them off air.
During the said period, the Consumer Complaints Council of ASCI found 15 advertisers, including Reliance Communications and Idea Cellular, fast moving consumer goods player Dabur and Elder Pharma and coaching centre Career Launcher, violating the council's code.