The company said it is launching its new television commercial in India as part of the 'Brrr' campaign, which has run in around 41 markets across the globe.
"If Bisleri does not receive this compensation, we will take legal action against Coca-Cola for violating the contract and the Trade Related Aspects of Intellectual Property Rights agreement," Chauhan, chairman and managing director of Bisleri, India's leader in packaged-drinking water and creator of the Maaza brand, told Business Standard.
The company is also focusing on its Georgia tea and coffee brand. The company recently launched energy drink 'Burn' in selected markets of Delhi, Goa, Mumbai and Bangalore. Singh said India was a strategic market for Coca Cola.
This means, Coca-Cola group will no longer bottle and market any of its beverages in the country.
Companies from Unilever to Proctor & Gamble, Nestl, Coca-Cola and PepsiCo have all alluded to lockdown challenges in India and the globe as well as the impact it will have on April-June as well as full-year numbers.
Bisleri, India's largest packaged-water player, said it would contemplate legal action against Coca-Cola India if the latter did not agree to its objection over the registration of the Mazaa trademark in other countries. Bisleri, however, insists that Coca-Cola has applied for registration of the Mazaa trademark in countries where the brand is not present and has objected to it on grounds that it is a breach of agreement under which Coca-Cola had acquired the rights of Mazaa.
Coca Cola India said on Wednesday it is exploring the option of sourcing orange pulp for its recently launched juice drink Minute Maid Pulpy Orange from India itself.
"Every drop counts" - India's mantra for water conservation has multinationals banking on these three words to promote the culture of water management, especially those in the realm of food and beverages.
Coca Cola has got a clean chit from TERI for eco compliance. Its report said Coke meets with all Indian regulatory requirements.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
"The applicant during her employment with the respondents (Coca-Cola India) was grossly discriminated against on account of her gender, harassed, retaliated against for making a complaint and was coerced into leaving her gainful employment with the respondents and further she has been even pursued at her new workplace maliciously forcing the applicant to resign again," the petition filed through counsel Vikas Mehta stated.
During the quarter, Coke rolled out its fruit juice brand Minute Maid in select locations such as Mumbai. It also introduced variants of Schweppes tonic in the city. The brands will be rolled out in other metros shortly.
Coca-Cola India on Friday asserted that there was "no detectable level of pesticides" in soft drinks manufactured by it in India when measured against strict European Union standards.
This is the second round of product innovation by Coca-Cola in the country. In the past, the company had launched Sunfil orange juice powder and Vanilla Coke.
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
In a move to become more accessible to the consumers, Coca-Cola has launched a toll-free consumer feedback number in the country.
Coca-Cola announced that its 'Thande ka Tadka' campaign with Aamir Khan would be aired on television channels on April 26.
Pepsi and Coca-Cola India have been asked to depose before the joint parliamentary committee probing pesticide allegations in beverages on December 16 and 17, respectively.
Following a global strategy to promote healthy beverages, Coca-Cola India is considering an entry into various new beverage segments such as juices in addition to sports and energy drinks.
Coca-Cola India has written a letter to the joint parliamentary committee, probing allegations of pesticides in beverages, seeking permission to depose before it.
In a humanitarian gesture, Coca Cola India has decided to rejuvenate all old and defunct baawdis (step wells) in Rajasthan at its own expense to meet the water requirements of villagers in the desert state.
Coca-Cola India's first corporate campaign isn't about the drinks.
Realising the strategic importance and growth potential, the US cola giant Coca-Cola has decided to focus on Indian operations as part of which the company's global president (bottling operations) Irial Finan visited India a few days ago.
In the dock over pesticides-in-cola controversy, Coca-Cola on Saturday questioned the credibility of the tests carried out by NGO Centre for Science and Environment, which claimed that soft drink products in India contained high levels of pesticides.
Coca Cola has decided to add a punch of health to its India portfolio, possibly by early next year.
Coca-Cola India said on Tuesday its dispute with brand ambassador Sushmita Sen was only with regard to 'celebrity engagement' contract and not on any sexual harassment issue and that both parties had reached a mutually agreed settlement.
Twenty-five years on, Coca-Cola is involved in a new search. Arnab Dutta reports.
Coca-Cola India invites you to participate in the Coca-Cola Truly Yours promotion.
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