Byravee Iyer

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Consumer favourites: Small packs, discounts

Consumers have reduced their purchase basket and are clamouring for discounts. It's not a seller's market, finds out an IMRB retail trade confidence survey. Retailers in the North and West have a......

Social media altering role of brand managers

Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less......

Havells' new ads are catchy

Havells, the Indian electrical products company well known for its "Shock laga" campaign, is at it again. This time, the company has come out with as many as three advertising campaigns in a span......

Now, McDonald's burger is just a click away!

McDonald's has had to innovate its way through India: Vegetarian fare, home delivery, breakfast menu, extended hours and so on. As a result, the McDonald's model in India looks very different from......

The return of Hari Sadu

Remember Hari Sadu, the arrogant boss who is shown his place by a junior who has just landed another job? Well, he's back. This time, you don't see him but there are profanities scribbled on his......

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Byravee Iyer

News for Byravee Iyer

Consumer favourites: Small packs, discounts

Social media altering role of brand managers

Havells' new ads are catchy

Now, McDonald's burger is just a click away!

The return of Hari Sadu

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