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The secret behind Perfetti's success in India

The secret behind Perfetti's success in India

Rediff.com18 Aug 2009

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per annum market