Gupta highlighted that a packed Lord's during the previous edition's final between Australia and South Africa, despite the absence of India and hosts England, was a landmark moment for the global governing body.
Crown Beers India, the joint venture between Anheuser-Busch and Crown International, moved into the second phase of its India operations by launching the globally renowned beer brand, Budweiser, in Maharashtra and Andhra Pradesh.
Budweiser World Cup campaign curbed, not crashed, by Qatar beer ban
England's Football Supporters' Association said the decision raises concerns about Qatar's ability to fulfil its promises to visiting fans on "accommodation, transport or cultural issues."
Leading brewer Anheuser-Busch InBev will pay USD 6 million (Rs 40.2 crores) to the American authorities for settling charges of making "improper payments" to government officials in India to push sales and production.
Qatar will permit ticketed fans to buy alcoholic beer at World Cup soccer matches starting three hours before kick-off and for one hour after the final whistle, but not during the match, a source with knowledge of plans for the tournament said.
The dealers operating in the space have jumped nearly three times over the past two years.
Just a few days back it seemed like Qatar, which has strict controls on alcohol, would relax their laws for the football extravaganza as consuming alcohol in public places is illegal in the Gulf country.
'My only problem is banning alcohol'
The metal arena sits on the waterfront overlooking the Arabian Gulf and the West Bay skyline, but it could easily be mistaken for a shipping container yard if not for the structure that supports the roof.
Soccer fans at the almost alcohol-free World Cup are ready to pay high prices for a beer, a few have tried to smuggle booze into stadiums but most simply accept that drinking is off limits at the first tournament in a Muslim country.
How three international brands plan to compete with UB and SAB Miller.
In a sharp mid-course correction, Karan Bilimoria, the NRI beer maker, is in talks for a distribution tie-up in the US with Anheuser-Busch, whose Budweiser lords it over half the beer market in that country. While Cobra managed to hold its own in the SABMiller-dominated South African beer market, it managed only flat results with Krait Prestige, which was marketed as the world's first Champagne Lager.
Arnab Dutta traces how Bira 91 is already among the top two in the premium segment in all the cities that it is present in today and how it is giving larger brands Kingfisher and Budweiser a run for their market share.
Rainbow-themed badge adorns US training facility
Fans from across the globe rather than FIFA officials will determine the man-of-the-match awards at this year's World Cup in South Africa.
Vijay Mallya's United Breweries has held a vice-like grip over the Indian beer market with the Kingfisher, Kalyani and Sandpiper brands. With 137 million cases (12 bottles each), it has a 45 per cent market share. But now multinationals are closing in on UB.
Beer market in India is expanding with new brands like Carlsberg or Budweiser making their way to retail counters across the country.
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FIFA's sponsors must challenge soccer's world governing body over human rights abuses at the 2022 World Cup construction sites in Qatar, pressure group New FIFA Now and international workers' unions said on Monday.
The step forward in marketing could be a move to bypass the media and towards owning it directly, says Ajit Balakrishnan.
Major football sponsors on Friday issued coordinated calls for the immediate resignation of FIFA president Sepp Blatter in the most significant move by companies supporting the sport since a bribery and corruption scandal erupted at world football's governing body last May.
It took the Danish beer maker eight years to move among the top three.
FIFA President Sepp Blatter began his fifth term at the helm of football's governing body on Saturday facing the daunting task of restoring public faith in an organisation tainted by allegations of corruption and deeply divided over his re-election.
Nike Inc and some other big international companies face a grilling over their powerful role in Brazilian soccer.
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