News for 'brand-derby'

Why Samsung Galaxy S4 is ranked the best smartphone

Why Samsung Galaxy S4 is ranked the best smartphone

Rediff.com30 May 2014

This year Galaxy S4 has topped the survey with more than 72 per cent respondents voting for the launch as very successful.

The story behind the amazing marketing of 3 idiots

The story behind the amazing marketing of 3 idiots

Rediff.com6 Aug 2010

3 Idiots happens to be the biggest grosser of all times in Bollywood. Sample this: the film has so far made Rs 335 crore (Rs 3.35 billion); overseas, it has grossed $16 million (Rs 71 crore).

Visibility is key for brand launch success

Visibility is key for brand launch success

Rediff.com8 Jan 2008

Business Standard Annual Brand Derby picks Bingo as the most successful launch.

How '3 Idiots' became a top brand

How '3 Idiots' became a top brand

Rediff.com21 May 2010

The 2009 Brand Derby, threw up some interesting issues. A film, 3 Idiots, topped the chart.

Cars, phones that impressed consumers with their amazing features

Cars, phones that impressed consumers with their amazing features

Rediff.com20 Oct 2015

Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.