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The battle in India's toy market

Towards the end of November 2005, international toymaker Mattel launched toys for men. Priced between Rs 999 and Rs 1,999, the new range features models of premium cars such as Ferrari Scaglietti......

'Brands need to be brave'

'When there are people who hate brands, it shows they are standing for something.''If you are trying to be everything to all people, you are failing.''Brands should be brave enough and take more......

Heidfeld gets big break at Williams

Germany's Nick Heidfeld has been handed the biggest break of his Formula One career by being announced as a Williams driver after weeks of uncertainty."Driving for the BMW Williams F1 team is the......

Heidfeld signs deal with BMW

Germany's Nick Heidfeld has signed a three-year contract to race for BMW's new Formula One team from next season, BMW announced on Friday.Heidfeld, 28, said that the deal represented "the......

Alonso becomes youngest GP winner

Renault driver Fernando Alonso, 22, became the youngest race winner in Formula One history when he crossed the chequered flag at the Hungarian Grand Prix on Sunday.The Spaniard started from the......

Ralf Schumacher out of hospital

Ralf Schumacher has been allowed to leave hospital and return home to Austria following a heavy crash at Sunday's U.S. Grand Prix, his Formula One team BMW-Williams said on Monday.But doubts remain......

Serena Williams pregnancy likely to boost sponsorship

'You take an iconic name who's now a brand and you add pregnancy to it, you get a happy story.' IMAGE: Serena Williams attends the Premiere Of EPIX Original Documentary 'Serena' at SVA Theatre on......

Bmw Williams

News for Bmw Williams

The battle in India's toy market

'Brands need to be brave'

Heidfeld gets big break at Williams

Heidfeld signs deal with BMW

Alonso becomes youngest GP winner

Ralf Schumacher out of hospital

Serena Williams pregnancy likely to boost sponsorship

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