The German luxury car manufacturer is quietly building on the legacy of the Mini, enticing young, trend-conscious and quality-oriented buyers with the promise of making them stand out in the crowd.
Armed with swanky showrooms, decked with plush fixtures, and offering indulgences such as high-end perfumes and customisable accessories, BMW, Mercedes, Audi are rolling out the red carpet for the well-heeled.
BMW also unveiled its electric car i3s and hybrid vehicle i8 Roadster along with a slew of other top-end models at the Auto Expo 2018.
Many of these companies have a waiting period from 6-18 months now, indicating a rise in demand.
Fiat 500 has sold only 68 units in two years, since its launch in July 2008.
"Nano is like an open canvas for us. We have the option of positioning it on the lines of the (Volkswagen) Beetle or the (BMW) Mini."
A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said.
Nano's production though continues unhindered despite mounting losses
Come 19th September and get ready to be swoon at the Frankfurt Auto Show with the series of line-up planned by BMW.
Despite superior margins, JLR hasn't had a smooth ride in China.
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