'Big Bazaar Profit Club' hopes to build loyalty amongst customers and get better prices from suppliers. Can it succeed?
To join 'Big Bazaar Profit Club', a customer has to pay Rs 10,000, after which he can shop for Rs 1,000 a month for 12 months.
With Big Bazaar Direct, the company franchisees will visit customers to take orders and the products would be delivered in three to seven days.