Sports footwear and apparel company Adidas on its ninth year of operations in India, on Wednesday said the country would take over from Malaysia as the number one market for the company in South East Asia.
Sports goods maker Adidas on Wednesday launched its top-of-the-line tennis shoes 'Barricade-III'.
India's appetite for world class sports products is making Adidas, one of the leading international brands, to focus on small towns and cities in its bid to make the country a powerhouse for their business in the next few years.