Global sportswear and apparel major Adidas on Friday announced its foray into cricket equipment business in the country and said it plans to become a leader in the over Rs 100 crore (Rs 1 billion)......
After establishing a strong presence in sports goods category, German firm Adidas today announced the launch of its lifestlye brand 'Originals' in the country and said it will also introduce two......
Mumbai's bus shelters and malls have a two-word message, accompanied by the familiar swoosh: "Joga Bonito". Or "play beautiful". It's Portuguese. "For Nike," says Sanjay Mehra, general manager,......
Adidas India Marketing, Indian subsidiary of adidas-group AG, plans to spend $3 million to $3.5 million to set up three to four large retail format sport performance centresin India.Addressing......
Adidas would launch eye wear for the Indian market soon.Andreas Gellner, managing director, Adidas India Marketing Private Limited, said, "One of the licensees of Adidas would launch eye wear for......