Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.
So you've grooved to the tunes of Airtel's latest ad featuring college students. Here's what went behind the scenes and how the commercial was made!
Airtel's 4G service runs on 2,300 MHz long-term evolution (LTE) spectrum in all nine circles, which is difficult to access while indoors.