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Abraham Of Hachette India

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  • Business

How COVID is changing the game plan for booksellers, publishers

 In the future, publishers will need to think of digital immersive marketing just like marketing a movie or show on Netflix is an immersive experience. Illustration: Dominic Xavier/Rediff.com After......

E-books yet to catch on in India

 Bookworms warm up to the e-reader, but the device will take a few years to catch on in India. When Gaurav Mishra, CEO of Delhi-based media consultancy 2020 Social, took a holiday to Miami last......

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