This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Trust today means more than the belief that a brands' products will work as advertised; consumers want to believe that the company truly cares for its customers.
Formula One supremo Bernie Ecclestone caused a social media storm on Tuesday when he said women racing drivers would not be taken seriously in the sport and dismissed the contribution of immigrants to Britain.
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
British racer Susie Wolff has defended Bernie Ecclestone after he doubted whether women would physically be able to drive a Formula One car fast and in any case would not be taken seriously.
AP Moller-Maersk, one of the affected entities globally, operates the Gateway Terminals India at JNPT.
A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said.
A staggering $18 trillion worth unaccounted money is stashed in tax havens.
Or is all of media being re-invented, asks Ajit Balakrishnan.
The scandal stemming from longtime USA Gymnastics doctor Larry Nassar's sexual abuse of young female athletes could take a financial toll on the sports federation for years, sponsorship executives said.
Britain's vote to leave the European Union means uncertainty for markets and companies as London initiates at least two years of negotiations with the EU.
The IT major is donning a new face for the changing times, says Ayan Pramanik.
The IT major is donning a new face for the changing times, says Ayan Pramanik.
Some investors warned of a coming British or even global recession as sterling collapsed to hit its lowest since 1985.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Jeff Bezos tops Harvard Business Review list on financial parameters but stands 87th overall.
Huffington Post has grand plans for India.
Indian fashion, mostly, has been either inexpensive streetwear or wedding wear lacking elegance Varana brings. Kishore Singh drops by the brand's flagship store on London's iconic Dover Street.
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
Relaunched and indigenous brands fare better in India.
Martin Sorell on how effective is Modi's media strategy
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances