Even as New Delhi turns up the heat on Turkish firms over Ankara's public embrace of Islamabad, Indian companies rooted in Trkiye are staying put. Mahindra & Mahindra (M&M), Dabur India, and Jubilant FoodWorks say it's business as usual, with no plans to alter course despite the geopolitical chill.
The JV, Voltbek Home Appliances, aims to take on LG, Samsung as well as home-grown players such as Godrej among others head on with a slew of products that hopes to combine the best of both worlds -- European technology and design, with Indian pricing and delivery.
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