The Telecom Regulatory Authority of India floated a consultation paper on playing an active role in monitoring the Indian television viewership. TAM Media Research is the sole player in the monitoring market for the last 10 years. TAM's CEO L V Krishnan says govt should start regulating all types of rating outputs like daily newspaper polls done via SMS or even TV polls during elections and not just TV TRPs. TAM is often criticised for its poor sample size, TRP system, etc.
Viewership after 10 pm in the four southern states is just about half of that in Hindi speaking markets.
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