News for 'Shombit Sengupta'

Who designed the new Wipro logo?

A business quiz on company logos and mascots.

An example of branding wizardry

Shining Emotional Surplus' founder and strategist on how he created a system which keeps the client satisfied both in the short run and the long run.

'India has great campaigns, poor branding'

India indulges in the most sophisticated marketing campaigns but has poorest branding, says Shombit Sengupta, Founder, Shining Consulting.

What's behind Wipro's 'flower' logo