DD Freedish is the 'largest TV platform in India', going to 58 million homes, featuring 70-odd private channels. DD Freedish reaches about 278 million people, and is easily among the top five TV platforms in the world.
Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
The ministry of railways is set to invite bids for content on demand and rail radio services, to be provided for travellers in April, says Shine Jacob.Shine Jacob in New Delhi
Ajit Mishra, vice president, Research, Religare Broking, answers your queries:
Indian Railways plans Rs 39,000 crores non-fare revenue. Via: Branding of trains. Vinyl-wrapping of Rajdhanis, Shatabdis and Garib Raths. Moving billboards.
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