Mobile commerce is on the cusp of taking off in India and the growth curve would be a hockey stick shaped one, says Shubhradeep Guha, Global Capability Lead and Country Manager, SapientNitro (India), an integrated marketing, commerce and technology services firm, part of the $1.02billion Boston-based Sapient Corporation (2011).
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
ASCI has released norms for fairness creams, saying these would go a long way in ensuring ads do not discriminate against people with dark skin.
Experts pick the most effective advertisements of the year.
