Byju's, Flipkart, PharmEasy and CRED, among others, have taken the acquisition route to grow
The state government says Ola was using its existing cab aggregator licence to promote bike taxi services.
A draft policy will be issued for public consultation in the coming weeks.
"Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what we should be putting across in the market and we can put them across really quickly," Ananth Narayanan, CEO, Myntra, tells Alokananda Chakraborty.