Lack of consumer confidence remains a key issue, but these brands are addressing the challenge in their own unique ways.
Akbar is rumoured to have once asked the navratnas of his court what the greatest pleasure in the world was. The stock answers came back: wealth, power, women, food, wine and so on, with the emperor's own contribution being hunting. Birbal was the outlier; he asserted that the greatest pleasure in the world was surely a good bowel movement.
Is the internet just a fun thing to do like TV and radio?
'Anandiben is a strict taskmaster. She is accepted much less among the party cadres, but the bureaucrats in Gujarat bow to her dictates. In charisma, she is not a patch on Modi, and her acceptance among the masses will never become a reality.' Sheela Bhatt/Rediff.com reveals what Gujarat Chief Minister Anandiben Patel is really like.
The real brilliance of this RSS campaign, therefore, lies in building a dominant power base with, and for, a mostly non-RSS leadership. That is why the rise of the BJP in Assam is their stand-out victory, says Shekhar Gupta.
