The $4.5 billion tractor-to-real estate Mahindra group on Wednesday announced a foray into the rapidly growing Indian organised retail market with a chain of premium lifestyle stores selling apparels, toys and furnishings.
Mahindra & Mahindra Ltd is to pick up a majority stake in US-based Bristlecone Inc, an enterprise resource planning company, through a new overseas joint venture company with an investment of up to $7 million.