'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali.
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