Commenting on the study Subho Ray, president, IAMAI, said, "This is the first attempt to get an estimate of this market and we are hopeful that the MVAS industry with now get the required attention from the government and the industry."
The Shiv Sena leader said dirty politics is being played following the death of the Bollywood actor and without naming anyone, added that the allegation being levelled is political stomach-ache stemming from frustration.
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