Czech automaker Skoda on Monday forayed into the midsize SUV segment in India with the launch of its new offering Kushaq, priced between Rs 10.5 lakh and Rs 17.6 lakh (ex showroom Delhi).
Czech automaker Skoda on Thursday globally unveiled its all new SUV Kushaq which would take on the likes of Hyundai Creta and Kia Seltos in the fastest growing mid-sized SUV segment in the domestic market. The model is the first production car as part of the company's India 2.0 project. Under the lead responsibility of Skoda Auto, Volkswagen Group is investing 1 billion euros in its model campaign in the Indian subcontinent to strengthen its presence.
German automotive giant Volkswagen (VW) has said it will focus on the premium sedan/sport utility vehicle (SUV) segment and avoid the mass hatchback segment. "Customers don't expect anything less than a premium product from VW. "Customers expect a certain level of quality and driving dynamics. We have to stay true to that DNA. "The day we go mass, customers will reject us," says Ashish Gupta, brand director, VW India.
Amid a rush of sport utility vehicle sales, Volkswagen is betting on its premium mid-sized sedan - the Virtus - to gain market share in India. The Volkswagen Virtus is the second product under the India 2.0 project being developed on the MQB-A0 IN platform, with up to 95 per cent localisation levels. In February, the company registered an 84 per cent year-on-year growth in sales, primarily driving on the Taigun it launched last year.
Stylish, sleek, a coupe-like sedan with generous amount of space is what the Slavia is all about.
Volkswagen's new SUV is set to lock horns with half a dozen rivals, says Pavan Lall.
VW was to invest Rs 1,000 cr, now sceptical about cost advantage
'Approach people with respect, mindful that they know their job better than you do, and that you're not superior to them just because you may be better educated or their boss.' Skoda Auto VW India MD Gurpratap S Boparai cites his management credo to Pavan Lall.
There are a whopping 10 sedans slated for a launch in India this year. Rajesh Karkera/Rediff.com gives the lowdown.
With a presence in the value segment, better service quality, and lower ownership cost, Skoda India's director of sales and marketing Zac Hollis aims to make important changes. He tells Arindam Majumder how he plans to make India the company's fifth-largest market by 2023.
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