In a major expansion into sportswear and lifestyle wear segment, the Kumar Mangalam Birla-led Aditya Birla Fashion & Retail has signed a long-term licensing agreement with Authentic Brand Group of New York, which has the marketing and branding rights of Reebok, to run the operations of the global sportswear, athletic and lifestyle major in the country and ASEAN markets. The new agreement between the largest domestic multi-brand fashion retailer and Authentic Brand is an extension of their existing relationship as ABFRL already markets and sells some ABG brands like Forever 21. The agreement follows the global transfer of ownership of the Reebok brand from Adidas to ABG, which is expected to close in the first quarter of 2022.
Kumar Mangalam Birla-led Aditya Birla Group plans to invest over Rs 4,000 crore in future technologies by setting up a Knowledge Park and a branch of the Birla Institute of Technology and Sciences (BITS) at Kozhikode in Kerala.
With the new entity coming in force, Bharti Airtel will lose the tag of India's biggest telecom service provider to the new entity.
.jpg)
Reliance, Birla Group, Airtel eye small finance banks.
Tatas, Adani, Bharti, HDFC and Sun Groups have clocked huge gains.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances